Thinking.
You know that moment when seemingly disconnected ideas suddenly click together and you can't help but grab the nearest notebook to capture the insight? That's the spirit of what you'll find here. After 15 years of wrestling with thorny product challenges and obsessively seeking to better understand human cognition and behavior, I've collected a cabinet of curiosities worth sharing.
This space is where I geek out about the intersections that fascinate me most - how behavioral science reveals our hidden decision-making quirks, how thoughtful design can nudge us toward better choices, and how emerging technologies are reshaping what's possible. Through a series of essays and thought pieces, I explore these sweet spots between human behavior and product innovation - not just theorizing, but examining real applications that make a difference in people's lives. Pull up a chair and join the exploration.
Yes, and: coupling behavioral science with design thinking to create more impactful products
After 15 years of practicing Design Thinking, I think we might be missing part of the story. While we're great at solving conscious user needs, there's a whole iceberg of unconscious behaviors beneath the surface. Here's how blending Behavioral Science with Design Thinking can help us create solutions that don't just work, but truly resonate with users at a deeper level.