doing.

You know that moment when seemingly disconnected ideas suddenly click together and you can't help but grab the nearest whiteboard to capture the lightning bolt? That's the kind of energy I bring to every engagement.

After 15 years of wrestling with thorny product challenges and obsessively seeking to understand human behavior, I've developed approaches that make innovation both rigorous and actually fun.

I partner with organizations to shape better futures through anticipatory design and strategic innovation, combining rigorous problem definition with practical momentum to ensure we not only solve the right problems but deliver tangible results along the way.

Here’s how we can work together:

  • Think of this as your strategic crystal ball, minus the smoke and mirrors. We'll combine behavioral science, emerging tech trends, and good old-fashioned human insight to anticipate what's coming and shape it into something amazing. Whether you're trying to figure out what AI means for your business or wondering how to make your customer experience feel more human in an increasingly digital world, I'll help you navigate the path forward.

  • Remember that time you solved what seemed like a huge problem, only to realize it was just a symptom of something bigger? Yeah, let's avoid that. I'll help your team dig past the surface to uncover the real challenges and opportunities worth tackling. We'll take the time to get it right, while still maintaining enough momentum to keep your stakeholders happy.

  • From scaling Target's Cartwheel to 35 million users to reimagining financial services for the underserved, I've learned a thing or two about building products that make a difference. Together, we'll craft strategies that balance ambitious vision with practical reality, always keeping real human needs at the center.

Let’s start a conversation.

I bring a unique blend of Fortune 50 experience and startup agility, paired with an obsession for understanding human behavior. I've driven billions in growth through innovative products, led major organizational transformations, and helped teams navigate some seriously ambiguous challenges.

But what really gets me excited? Those moments when we can see how our work will make a genuine difference in people's lives. 

The best way to figure out if we're a good fit is to have a real discussion about your challenges and aspirations. No pitch decks or formal presentations (unless you're into that sort of thing) – just an honest conversation about how we might work together to create something meaningful.