MAKING.
As a visionary product leader and human code alchemist, I've had the privilege of driving transformative consumer experiences across a range of industries and contexts. From pioneering product strategies and leading agile transformations at Fortune 50 enterprises to establishing human-centered design practices at cutting-edge startups, I've honed my ability to decode human complexity, navigate ambiguity, and deliver meaningful solutions.
Below are a few highlights from my journey.
Scaling Innovation at Target
At Target, I co-conceived and launched Cartwheel (now Target Circle), scaling the program to 35M users and driving $2B in business growth. I also helped pioneer the implementation of agile methodologies, catalyzing an organizational transformation.
As part of the Store of the Future initiative, I led efforts to blend physical and digital realms, creating novel shopping experiences for customers.
driving global impact at amazon
At Amazon, I launched a global automated detection system for driver approach and arrival, reducing wait times and increasing on-time deliveries. During the Covid-19 pandemic, I implemented agile solutions to facilitate critical supply deliveries worldwide. I also optimized commercial navigation for Relay's European launch and tailored features for diverse international markets.
Pioneering human-centered strategy
While at GoKart Labs, I led the design and build of a renewable energies tracking platform that empowered producers across five states. I facilitated international human-centered design sessions to craft streamlined, customer-centric strategies for Fortune 500 financial service companies. Additionally, I introduced agile product practices, creating a new business offering that increased client demand.
thought leadership & research
In addition to my work in-house, I've served as a Product Strategist and Consultant, partnering with companies like Stitch Fix, 3M, and US Bank to pioneer new product strategies and guide agile transformations.
My graduate research explored social stigma and health behaviors, uncovering insights that have informed my approach to developing more inclusive and effective product strategies.
I regularly share my insights on human-centered innovation, behavioral science, and emerging technologies through speaking engagements and publications, contributing to the ongoing advancement of the field.
