decoding human complexity,
pioneering possibilities.
Visionary product leader and human code alchemist, transforming insights into impact at the intersection of behavioral science, design thinking, and emerging technologies.
decoding human complexity
With over 15 years of experience driving transformative consumer experiences at Fortune 50 enterprises and cutting-edge startups, I bring a deep understanding of human behavior to every challenge. My expertise in behavioral science, human-centered design, and data-driven decision making allows me to decode complex human needs and translate them into meaningful solutions.
pioneering product strategies
From revolutionizing financial solutions at several fintechs to scaling Target's Cartwheel to 35 million users and $2 billion in growth, I have a proven track record of pioneering product strategies that shape the future. I excel at navigating ambiguous problem spaces, defining the right challenges to solve, and aligning cross-functional teams around a shared vision of possibility.
Anticipatory Design & Strategic Foresight
I believe in the power of anticipatory design and strategic foresight to proactively shape a better future. By combining a deep understanding of emerging technologies with a human-centered lens, I help organizations navigate uncertainty and create solutions that address both present needs and future possibilities.
agile & design thinking mastery
As an early champion of agile and design thinking methodologies, I have extensive experience leveraging these approaches to drive innovation. From introducing new product development practices at GoKart Labs to pioneering the agile transformation at Target, I help organizations embrace new ways of working to accelerate results.
momentum through ambiguity
From spearheading Amazon's global automated arrival detection system to leading mobile for Target's Store of the Future initiative, I excel at driving progress in the face of ambiguity. My "learning-by-doing" approach and comfort with rapid experimentation enables teams to maintain momentum while continuously uncovering new insights.
thought leadership & Original thinking
My passion for advancing the field of human-centered innovation is evident in my work as a product strategist and my commitment to continuous learning. From my graduate work exploring social stigma and health behaviors to my ongoing research into behavioral science and emerging technologies, I bring a depth of original thinking and scholarly rigor to every engagement.
